Tracy OliverOne of the first steps in developing a marketing strategy is defining your personal brand. Some think that a brand is simply a logo, (in this case your personal head shot) and the color palette, font and imagery you select for your web site and book covers. Those choices aren’t trivial. They have a huge [...]
Tracy OliverThe post, Do You Need an Online Makeover? discussed the importance of establishing a polished web presence. Your news page will be one of the most visited links on your web site. Whether you’re a fiction writer, author/expert, or speaker, you can create a go-to press page that wows the media. If your book is still in the works, [...]
Tracy OliverA great book is a form of social currency. In order for information to spread, it must be highly share-able. That means people need to look amazing for not only discovering your book, but passing along the information or emotional experience that your book imparts. Remarkable books are remarkable because talking about them makes the reader [...]
Tracy OliverLess is more when it comes to website design. Case in point: check out the the website design of Optimizely, the leader in site optimization testing. Optimizely was co-founded by Dan Siroker, the director of analytics for President Obama’s 2008 campaign. Dan compared the response rates on every design detail…varying page layouts, video versus still [...]
Tracy OliverToday’s blog post is reprinted with permission from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. Penny delivers one of the newsiest newsletters around on book marketing. If you haven’t already subscribed, you can sign up here: www.amarketingexpert.com. In publishing, professional editing separates the men from the [...]
Tracy OliverHow to Look Good to Google: When editors, agents, clients or…prospective dates search your name, what kind of impression do they get? If your search leads to outdated pages, if your name doesn’t show up on the first page, or worse, if it doesn’t show up at all, you know you’re due for an online makeover. Establishing a confident online presence [...]
Tracy OliverThe Making Bestsellers blog is about writing, publishing, launching, distributing and marketing books in today’s social-networked, multi-media, multi-platform, info-saturated, DIY, ADD world. Thanks for visiting and welcome!
